Until he’d filmed a suicide victim hanging lifelessly from a tree in Japan’s Aokigahara Forest, I’d never heard of Logan Paul. If someone had mentioned his name to me, I would’ve assumed they were talking about a budget hair salon located on a traffic-choked high street between a 99p shop and a Dixy Chicken. I would never have guessed they were talking about a YouTube ‘mega-vlogger’ with more than 15 million subscribers and a hairstyle that sits somewhere between Farrah Fawcett and Flock of Seagulls’ Mike Score. But then, life’s a learning process.

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